Super Bowl fans are used to seeing ads for Budweiser and Coca-Cola during the big game. Now Bitcoin and Ethereum are getting some time to shine. For the first time ever, the Super Bowl will feature ads from cryptocurrency exchanges when the Cincinnati Bengals face the Los Angeles Rams on Sunday.
NBC, the NFL broadcast partner that is televising the Super Bowl, has stated that multiple 30-second ads for this year’s game went for over $7 million per slot, which is a 20% increase from 2018. And one of the companies shelling out millions for Super Bowl commercial time is crypto exchange FTX.
FTX CEO Sam Bankman sees the Super Bowl’s nearly 100 million-person audience as a good way to inform the masses about his company — and cryptocurrency, in general. “There is a no bigger, more mainstream event to share a message like that than the Super Bowl,” Bankman said about buying the ad time. FTX has also signed endorsement deals with major athletes like Tom Brady and Stephen Curry.
Crypto.com is joining FTX in its multi-million dollar ad spending spree for Super Bowl ad time. The cryptocurrency exchange app and platform based in Singapore is continuing its huge marketing push in the sports world that includes inking a $175 million kit sponsorship with the UFC, as well as a $700 million stadium naming rights deal with the NBA’s Los Angeles Lakers. For Sunday’s game, Crypto.com could be showing it’s infamous “Fortune favors the brave” commercial featuring Matt Damon.